GoDaddy Went Too Far

AlvinWhatWereTheyThinkinI know it’s Wednesday. But let’s see if we can find some “Good Newz Tues” in this GoDaddy SuperBowl commercial debacle. . .

For those of you who haven’t yet seen the “offending” commercial, try this link. It may still be available for viewing, although the commercial has been blocked on many sites. The gist of the 30 second ad sends a message that selling puppies using a GoDaddy website is a good idea. Presumably, it was an attempt at humor. It failed.

I see several positives, though:

  • The immediate and enormous outcry against this commercial was heartening to see.
  • The fact that GoDaddy admitted their mistake so quickly and took action to can the commercial was almost refreshing. (I know it was a smart business decision about damage control . . . though you don’t always see this kind of immediate corporate reaction.)
  • This news is being covered in all kinds of media. It’s everywhere (especially because it’s tied into the SuperBowl) and is raising awareness of the multifaceted issue of pet overpopulation.

For those of us “in animal rescue” it can be hard to believe that anyone would have thought this commercial was a good idea. If these corporate decision makers could see – just for one day – the horror stories of abandoned and abused dogs and cats that scroll through my facebook feed and land in my email inbox, they would choose a very different message to convey through their 30 seconds.

Thank you, GoDaddy, for energizing our resolve to inform and expose the covert issues about pet overpopulation. I see we still have a lot of work to do.

Posted in News & Events and tagged , , , .

We are an all volunteer nonprofit 501(c)3 organization that initiates, promotes and supports strategies to prevent cat and dog overpopulation.


  1. I totally agree. Although appalled by the ad, I was very impressed (although totally pissed off) that they acted do quickly in response to numerous complaints and pulled the ad Especially since it was slated for the Superbowl.

    I just keep scratching my head,not understanding how any of these so called
    professionals could even think that was cute,funny or morally acceptable.

    I’ll end here, I could go on forever.

  2. This is a case of “bad attention is better than no attention.” If they were smart, they would quickly create a new commercial about animal rescue. I agree with your points (above) about how it has raised awareness.

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